Starting a Fixed Laser Tag Facility
The advantages of having a building
Depending on where you are in the country, weather can be an obstacle to business that is hard to over come. If you are running a mobile laser tag business and a large storm is coming in for the weekend, you could lose all the revenue you had counted on.
Besides pop up storms and unexpected weather, just the fact that in Texas the summers can be 110 degrees and in Wisconsin winters can be -34, and neither of these temperature extremes are good for an outdoor business!
A study was just conducted that showed in 2018, upwards of 28% of the available weekend days for outdoor activities experienced weather disruptions that cost business revenue losses.
An indoor venue will assure that the party can go on, which means the money can flow in no matter what the weather throws at you.
Many just don't have a space near them
If there are woods, an empty park near by, houses with large yards, then Mobile Laser Tag businesses can cater to those customers. But many just do not have the room, or the desire to have a bunch of kids running around in their yard. Those customers will seek out a facility environment for their parties.
A facility can also add to the experience with special lighting, props, laser beams and fog machines giving the customer a more immersive experience.
The ability to create a special atmosphere that can be experienced 24/7 – 365 days a year can bring revenue more consistently than mobile laser tag businesses.
Facilities typically can host much larger games resulting in higher revenue.
Facilities can pursue alternative revenue streams.
Depending on the size of the facility, it is possible to add extra items within your facility that can bring in additional revenue streams. These can be passive streams like arcade games, which you can have set at your location and receive a percentage of the profits, or you can purchase your own games.
Some locations, if they have extra space can add other attractions like Axe Throwing or a room for Nerf Games, etc.
Also, whether it is with your own kitchen, or an agreement with a local pizza establishment, you may be able to offer food, and make a percentage of the profits there as well.
Obviously there are higher costs.
Depending on your location and the size of the space, rent can run from $5,000 to $20,000 a month or more. Luckily the finish out of a facility is relatively inexpensive as you can create or obtain props like barrels, wire spools, stacks of tires, or virtually any other items you can hind behind, and decorate your facility on a budget.
It still can be daunting to take on the challenges of opening a facility, but since we have done it multiple times as ASHQ and helped hundreds of fields open their doors, you can turn to us for assistance if you are ready to make that step.